Visual identity • o Ponto de Fuga
Our clients
What is the purpose of building a visual identity?
Visual identity is the set of elements that gives a brand its face, voice, and presence, whether it's a company, a product, or a person.
It's through it that the public recognizes, remembers, and connects with what you do. A well-constructed identity conveys professionalism, builds trust, and clearly communicates who you are and what you offer.
At Ponto de Fuga, we create and manage visual identities that organize communication, strengthen positioning, and translate, into images, what makes your project unique. Visual identity helps create coherence, beauty, and meaning at every point of contact with the public to:
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Visually convey the brand's essence, values, purpose, and differentiators.
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Create recognition so the public identifies and remembers the brand.
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Generate trust and professionalism, conveying credibility.
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Organize and standardize communication by ensuring visual consistency in materials.
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Strengthen market positioning with a coherent image.
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Facilitate emotional and commercial connections, bringing the public closer to the brand.
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Visually convey the brand's essence, values, purpose, and differentiators.
-
Create recognition so the public identifies and remembers the brand.
-
Generate trust and professionalism, conveying credibility.
-
Organize and standardize communication by ensuring visual consistency in materials.
-
Strengthen market positioning with a coherent image.
-
Facilitate emotional and commercial connections, bringing the public closer to the brand.
-
Visually convey the brand's essence, values, purpose, and differentiators.
-
Create recognition so the public identifies and remembers the brand.
-
Generate trust and professionalism, conveying credibility.
-
Organize and standardize communication by ensuring visual consistency in materials.
-
Strengthen market positioning with a coherent image.
-
Facilitate emotional and commercial connections, bringing the public closer to the brand.
