o Ponto de Fuga (Vanishing Point) was born as a concept that, like all concepts in the world, has a meaning. Which is: it is the place where all the lines of a project converge. It is the point that gives form to the perspective and logic of the drawing.

A drawing needs a first stroke to be created.

A project needs a proposal to take shape.

An idea needs a desire to happen.

From the Vanishing Point (Ponto de Fuga), we transform imagination into an image and, with all our attention, creative capacity and joy, we build the scenario of an idea.

...a story

We produce our work from various perspectives. Like the Vanishing Point (PdF) in a drawing, our goal is to translate suggestions into images, allowing them to go beyond the realm of whats idealized.

We work with ideas, seeking the best support to welcome each proposal and produce solutions, based on the needs and points of view of our clients, with unlimited possibilities in the digital field.

We value creativity, respect and collaboration, transforming inspiration into action and seeking acting to inspire. More than screens and paper, we consider the world around us a space for collective, collaborative production and creation.

At Ponto de Fuga, we work to interact and influence the environment around us, influencing people, communities and cities. Thus, we work with forms of interaction and action in the digital field, committed to a positive transformation of society, designing a more beautiful, kinder and accessible world for everyone.

Equipe do Ponto de Fuga, Chris Fiorio, em ação criativa, transformando ideias em imagens

o Ponto de Fuga • What is it?

What is a Ponto de Fuga (Vanishing Point)?

o Ponto de Fuga (vanishing point) is the place , on the horizon, where all the parallel lines of the project converge , allowing the identification of the perspective, which makes the drawing more realistic.

In a single plane, the number of vanishing points is as great as the number of directions that exist in space.